Book Marketing
Book Marketing Services
That Drive Real Readership
Publishing a great book is just the beginning. Our marketing team helps authors build an audience, generate pre-launch buzz, and sustain sales momentum through channels that reach readers who are genuinely interested in their work.
Marketing Channels
Every Channel That Matters to Book Discovery
We don't scatter attention — we focus on the platforms where book discovery actually happens and where your target readers spend their time.
Amazon Ads Management
Sponsored Products and Sponsored Brands campaigns with keyword research, bid optimisation, and regular performance reporting to improve your book's discoverability on the world's largest book retailer.
ARC Distribution
We manage your advance review copy programme — identifying and outreaching to relevant bloggers, BookTok creators, Bookstagrammers, and journalists to build a bank of reviews ready for launch day.
Goodreads Strategy
Profile set-up, giveaway campaigns, reading group outreach, and genre community engagement on the platform where committed readers discover their next book.
Media & Press Outreach
Targeted pitches to relevant journalists, podcast hosts, and online publications — focused on your book's story angle, not generic press releases.
Author Platform Building
Email list set-up and growth strategy, author website optimisation, and social media presence tailored to your genre and target readership.
BookTok & Social Strategy
Content strategy and community engagement for TikTok, Instagram, and Facebook — platforms where book recommendations spread organically among passionate readers.
Launch Campaign
How We Build Your Launch Campaign
A successful book launch is planned months in advance. Here's how we structure the work across the three phases that matter most.
Pre-Launch (8–12 weeks out)
- Cover reveal strategy
- ARC reader recruitment
- Author platform set-up
- Amazon listing optimisation
- Category and keyword research
- Email list warm-up
Launch Week
- Coordinated review publication
- Amazon Ads activation
- Social media content push
- Press release distribution
- Goodreads giveaway
- Launch day author activities
Post-Launch (30–60 days)
- Sales data analysis
- Ad campaign refinement
- Additional review solicitation
- Reader community engagement
- Planning for next title or series marketing
Frequently Asked Questions
When should I start marketing my book?
Ideally, 3–6 months before your publication date. Pre-launch activities like building an ARC reader list, establishing your author platform, and engaging early reviewers create meaningful momentum for launch day. That said, it's never too late to begin — even post-launch marketing can meaningfully improve visibility and sales.
What is ARC distribution and why does it matter?
An Advance Review Copy (ARC) is a pre-publication version of your book sent to selected readers, bloggers, and journalists in exchange for honest reviews. Reviews posted on launch day — particularly on Amazon and Goodreads — significantly improve algorithmic visibility and social proof for new readers.
Do you run Amazon Advertising campaigns?
Yes. We set up, optimise, and manage Amazon Sponsored Products and Sponsored Brands campaigns on your behalf. This includes keyword research, bid strategy, ad copy, and ongoing performance monitoring. We aim to improve your book's discoverability to readers actively searching for books like yours.
What is an author platform and do I need one?
Your author platform is the combination of channels through which you build a direct relationship with readers — email list, website, social media, and any community or speaking presence. Authors with an established platform typically find their books easier to market and launch. We help you build these foundations as part of our marketing engagements.
How long does a book marketing campaign run?
Our standard launch package covers the 90-day window around your publication date — 30 days pre-launch through 60 days post-launch. Ongoing marketing management is available monthly and is recommended for authors with commercial sales goals or those building a back-catalogue.
Can you guarantee a bestseller ranking?
No — and any marketing company that promises a guaranteed bestseller should raise concern. What we can do is apply proven, ethical strategies to maximise your book's visibility and reach the readers most likely to enjoy it. Many of our authors have achieved strong rankings; we share that honestly as a reflection of effort and craft, not as a promise.
Free Consultation
Start Your Publishing Journey
Under 3 minutes. Your dedicated consultant responds within one business day.
- No obligation
- Full confidentiality guaranteed
- Dedicated consultant from day one
- Mon–Fri, 9 am – 6 pm PT
